SKYFALL · INTELLIGENCE AGENCY

The Acquisition Sequence. For Performance Max.

Eight channels. Engineered by us. Every asset, every signal, every audience segment built with one goal in mind — turning your budget into revenue.

Search Shopping YouTube Display Gmail Maps Discover Search Partners
CHAPTER · 01
Other agencies launch. We architect. Clean signals, intentional creative, precision-built audience layers and a channel strategy designed to compound month after month — with weekly reporting against the targets we set together before day one. The PMAX Doctrine, Skyfall

The five-stage protocol.

Every campaign moves through the same disciplined sequence — signal acquisition, audience compounding, creative iteration, channel orchestration, conversion lock.

Scroll to advance
STAGE-01
SIGNAL ACQUIRED
STAGE 01 / 05

Signal acquisition.

We instrument your funnel from the click forward — every conversion event, queue depth, and revenue line feeds Google's algorithm. Garbage in is garbage spent. We ship clean signal.

+312%Sample · Signal Quality Lift
STAGE-02
SEEDED · 8 LAYERS
STAGE 02 / 05

Audience compounding.

First-party customer lists, lookalike seeds, and high-intent retargeting pools — layered, segmented, and fed to PMAX as audience signals. The algorithm doesn't replace targeting; we tell it where to look first.

−41%Sample · CPA Improvement
STAGE-03
VARIANTS · LIVE
STAGE 03 / 05

Creative iteration.

Asset groups by intent, not by format. Headlines, copy, video, image — we ship up to 10 creative assets per month, then prune weekly based on platform-attributed lift. The winners scale; the losers leave.

30+Sample · Assets / Quarter
STAGE-04
8 / 8 ENGAGED
STAGE 04 / 05

Channel orchestration.

Search, Shopping, YouTube, Display, Gmail, Maps, Discover, Search Partners — eight surfaces under one campaign. We tune asset emphasis per surface and shift budget toward whichever channel is moving revenue this week.

8 / 8Sample · Channels Coordinated
STAGE-05
TARGET LOCKED
STAGE 05 / 05

Conversion lock.

Once signal, audience, and creative compound, the model locks. Cost-per-conversion falls and ROAS climbs week over week. We report against the targets we aligned on before launch — every week, no exceptions.

4.21×Sample · ROAS · 90d
CHAPTER · 02

Spend stays flat. Return compounds.

Spend ROAS
TARGET
Day
0
Spend (k$)
$0
ROAS
0.00×
Δ vs target
+0.00×
Revenue (k$)
$0
Illustrative pacing — actual results may vary by account, market, and budget.
CHAPTER · 03

Six instruments. One operator.

PMAX is a black box by design. We open it — and equip your account with everything Google's automation cannot do for itself.

SIG·01 SIGNAL · STABLE
INSTRUMENT 01

Conversion engineering.

Server-side tracking, enhanced conversions, offline events, value-based bidding. Clean signal that survives iOS, ad-blockers, and consent. We don't accept broken pixels as a fact of life.

RPM·02 ROAS · TRACKING
INSTRUMENT 02

Revenue-weighted bids.

Margin-aware target ROAS, custom value rules, product-tier bidding. Stop optimizing toward purchases — optimize toward profit.

GRP·03 GROUPS · 7 ACTIVE
INSTRUMENT 03

Asset group architecture.

Themed groups by intent — not SKU. Granular control without breaking the algorithm's learning phase.

QRY·04 FEED · LIVE
INSTRUMENT 04

Query mining.

Search-term insights, brand-spend isolation, negative-list curation — surfaced weekly.

RDR·05 SWEEP · 360°
INSTRUMENT 05

Creative pipeline.

In-house design and motion. Static, animated, vertical video — pruned by attribution. Included from Silver tier and above.

FLR·06 ▸ ON TARGET
INSTRUMENT 06

Performance targeting.

We align on a ROAS or CPA target before launch — built from your historical baseline and your growth objective. Every week we report against it, optimize toward it, and tell you exactly where you stand.

CHAPTER · 04

In our first quarter, Skyfall pulled a 4.6× ROAS off a budget our previous agency had stalled at 1.8× for ten months.

Eggspectation Maisonneuve $7,500 quarterly spend
05 · Engagements

Four ways in.

Establish
Bronze
Single-location local presence — Google-only coverage to get found and start converting.
$688 /mo · USD
Monthly billing · 6-month term
+ Ad spend $400–$1,200/mo · paid directly to Google / Meta
  • Google only — Search, Maps, YouTube, Display, GMB, Local Inventory
  • Conversion tracking audit included at setup
  • Creative assets available as an add-on
  • Monthly email report
  • Performance meeting on request — limited to 1/month
  • Email support
Best for: single-location local businesses getting started with paid search.
Billing
Commitment
Scale
Gold
High-growth and primary-ecom operations — full-channel coverage with margin-weighted bidding.
$2,388 /mo · USD
Monthly billing · 6-month term
+ Ad spend $5,000–$10,000/mo · paid directly to Google / Meta
  • Silver channels + Local Inventory Ads
  • Auto product feeds across channels
  • Server-side tracking + enhanced conversions
  • GEO tracking + store-visit attribution (typically unlocks ~month 3)
  • Landing page audit and recommendations
  • Margin-weighted bidding
  • Up to 5 creative assets per month — allocated by channel mix
  • 1 monthly meeting + monthly report
  • Group chat available if needed
  • Email + video + phone support
Best for: high-growth and primary-ecom operations scaling across channels.
Billing
Commitment
Flagship · Multi-Market
Platinum
Multi-location and franchise — aggressive rollouts across every market you operate.
$3,256 /mo · USD
Monthly billing · 6-month term
+ Ad spend $10,000–$30,000+/mo · paid directly to Google / Meta
  • Full multi-channel coverage + listing sync
  • Server-side tracking + enhanced conversions
  • GEO tracking + store-visit attribution across all locations (typically unlocks ~month 3)
  • Landing page audit and recommendations
  • Margin-weighted bidding
  • Multi-market deployment
  • Aggressive ecom + franchise rollouts
  • Up to 10 creative assets per month — allocated by channel mix
  • 1 monthly meeting + monthly report
  • Quarterly business review (QBR)
  • Email + video + text + dedicated AE
Best for: multi-location and franchise brands running aggressive multi-market campaigns.
Billing
Commitment

Prices shown reflect the monthly engagement on the 6-month term — the entry option. Ad spend is billed separately and goes directly to Google or Meta. Longer commitment terms (12 / 24 / 36 months) and pre-paid billing frequencies (Quarterly · Bi-Annual · Annual) carry better effective rates, finalised on the strategy call.

Common questions.

Five answers, straight. No hedging, no buzzwords. If we don't think it's the right fit, we'll tell you before you sign anything.

Q.011 How do you measure performance? +

Before your campaign launches, we align on a ROAS or CPA target built from your historical data and your growth objective. That number becomes the benchmark we report against every single week. You always know exactly where you stand — channel by channel, week by week. No black box, no vague updates.

Q.022 Do I keep ownership of my Google Ads account? +

Always. We operate inside your account, on your billing. Your account, your data, your history — that never changes regardless of how long we work together.

Q.033 What's the minimum monthly ad spend? +

Our managed campaigns start from $400 per month in ad spend on the Bronze tier. That said, we'll be straight with you — the more competitive your market, the more budget the algorithm needs to optimize effectively. We'll tell you exactly what we think before you commit to anything.

Full pricing across every SIA service is published on the pricing page.

Q.044 How quickly can we launch? +

Account setup can take up to 10 business days — tracking audit, conversion engineering, asset brief, build, QA. Once setup is complete, campaigns go live and most accounts exit Google's learning phase by day 30 and start compounding from there.

Q.055 Who actually runs the account? +

A dedicated strategist on our internal advertising team — actively managing your campaigns, monitoring spend, and optimizing multiple times per week. They're reachable, accountable, and on every performance call. You will always know who is running your account and what they did this week.

New to paid search? The Google Ads management service page walks through how the program works, and the industries page shows what it looks like in your field.