Ecommerce marketing that gets your products found and bought
Ecommerce marketing works nothing like local marketing. There is no map pack and no walk-in traffic to catch. Your customer could be in any city, and so could the other stores selling the same product. Before anyone buys, they searched the product name and read the reviews on the store that loaded fast and looked credible. If your product pages do not rank and your Shopping ads never show, you were never in that comparison.
Where online stores quietly lose the sale
Online, the next store is one tab away and switching costs the shopper nothing. A product page that loads slowly, or a price sitting there with no reviews beside it, and they are gone before you knew they arrived. They do not complain. They just buy elsewhere.
Reviews decide a lot of these moments, and the product page with real ratings usually beats the one without, even at a higher price. Social proof does the same work off the page. In a Sprout Social survey, 77% of consumers said they would choose a business over a competitor after a good experience with it on social media, which is why an active Instagram belongs in the buying decision, not the vanity column. And the real cost of one lost shopper is never a single order. If you paid for the click and they bounced, you paid for nothing, and every repeat order that person would have placed goes to the store that kept them. In ecommerce the money is in the repeat orders, so lose the first and you lose all of them.
more likely a product is to sell with five reviews on the page than with none.
Source · Spiegel Research Center, NorthwesternWhat most ecommerce marketing gets wrong
The quiet, expensive leaks we find in almost every store. None of them trips an alarm, which is exactly why they keep draining the ad budget and the organic traffic while the orders go elsewhere.
Buying traffic to a weak product page
Vague titles, a couple of photos, and specs that skip the one question the buyer actually has. Every paid click lands on a page that argues against itself, so you pay full freight to send a ready shopper to the competitor whose page answered them.
A dirty product feed capping every campaign
Your feed decides whether Google Shopping and Meta catalog ads appear at all, for which searches, and at what cost. Missing attributes and lazy titles cap the whole account without ever throwing an error, so you pay more for less reach and never see the searches you were quietly left out of.
Reviews hidden in a tab nobody opens
The decision happens on the product page, but the reviews sit on a testimonials tab the shopper never clicks. So the buyer meets a price with nothing beside it, and 45% of them will not buy a product that shows no reviews at all.
Ignoring the carts you already earned
Around 70% of carts are abandoned before checkout, and a shopper who already added to cart is the cheapest sale left on the table. Most stores send nothing after they leave, so the near-buyer you paid to acquire walks, and someone else retargets them home.
No content for the research stage
Shoppers compare options for weeks before they know your product exists, typing best this and how to choose that. With nothing that ranks for those questions, you only ever pay to reach the crowd already at the bottom of the funnel, and a competitor's guide frames the choice before you enter it.
Paying the same for strangers and repeat buyers
A past customer is far cheaper to convert than a stranger, yet many stores pool everyone into one campaign at one bid. You overpay to win back people who were coming back anyway, and starve the budget that could have found someone new.
How we work with you
We start with your numbers
A strategy call on your margin and average order value, which SKUs are worth pushing, and where the funnel leaks between the click and the checkout. No canned scan.
Fix what buyers see first
We clean the product pages and the feed underneath them, then get reviews flowing in after delivery so they show where the buyer decides.
Turn on the demand you want
Google Shopping and Meta catalog ads aimed at the SKUs worth the spend, tied to a real order, in the sequence your store is ready for.
Adjust to what actually sells
We track cost per order and return on ad spend, and move budget toward the products and campaigns that produce orders.
Built for ecommerce brands at every stage
Single-product DTC brands
Trying to get a launch in front of the right people, with one page to perfect and one feed entry to optimize.
Growing & established catalogs
Whether you are adding SKUs faster than you can optimize them, or running thousands of products where technical SEO and feed quality decide the quarter.
Marketplace sellers going direct
You want a direct channel that does not hand a cut to a platform on every order. We work on Shopify and the other major platforms, and run our own store on Shopify.
Ecommerce SEO and product search
Ecommerce search is a funnel, not one query. Early on someone types best running shoes for flat feet, closer to buying they type a specific model and their size, and at the edge of checkout they type the product name and free shipping. Each of those wants a different page, and the store that ranks the right page for the right query wins the sale. Category pages catch the broad searches while product pages catch the ready-to-buy ones, and both need real copy rather than a grid of thumbnails. On a large catalog, thousands of SKUs spawn duplicate pages and faceted URLs that waste crawl budget and bury your best pages, so fixing that structure is most of the work. Product schema puts price and star ratings into the search result to earn more clicks, while buying guides rank for research queries and link down to the products. On the paid side, product search means Google Shopping and feed optimization plus Meta catalog ads for demand you create rather than capture, and because these campaigns need volume to learn, ecommerce is not where a tiny test budget performs, so plan the ad budget for real volume from the start. See our SEO services and SEO Content Authority for organic, Google Ads management for paid, and ecommerce SEO in Ottawa if you are local to us.
Two levers. Run one, or both.
SPECTRA, to collect and show the reviews that sell. Requests go out by SMS and email after delivery, so the ratings a shopper reads are recent and real. Your reviews land in one inbox with drafted replies, and they surface on the product and category pages where the buyer actually decides. You keep your own logins and you own your data.
Google Shopping and Meta catalog ads, to put your products in front of ready buyers. Managed campaigns fed by a clean product feed, pointed at the SKUs worth the spend and tied to a real order. You control the budget, we point it where it sells. SEO and content compound underneath both.
Ecommerce marketing FAQ
How much does ecommerce marketing cost?
It depends on the mix of SPECTRA, ads, and SEO you run. We scope it to your store and your goals on a short call, so you only pay for what moves orders, with no obligation to sign.
How long until I see results?
Paid can produce sales in the first few weeks once your feed is clean. SEO compounds over several months. The usual pattern is paid carrying volume early while organic builds behind it and takes over the cheaper traffic.
I am a small brand with one product. Is this worth it?
It can be, if your margin supports paid traffic. A single-product brand often gets the fastest read, since there is one page to perfect and one feed entry to optimize. If your margins do not support paid yet, we will say so rather than take the retainer anyway.
Do you work with Shopify?
Yes. We run our own store on Shopify and work on it plus the other major platforms, so we know where the theme and the feed tend to break.
What is product feed optimization?
Your feed is the file that tells Google and Meta what you sell. Done right, your products show for more searches at a lower cost per click. Done badly, ad spend leaks no matter how good the campaign looks.
Do we have to choose between SEO and ads?
No. Most brands run SEO and paid together: paid carries volume early while organic builds behind it and takes over the cheaper traffic over time. We scope the mix with you on a call.
Ready to get your catalog in front of ready buyers?
Book a private growth strategy call. Bring your store and your numbers, and we'll show you where the leaks are and what the first few months should cost and produce, with no obligation to sign.