SKYFALL · INTELLIGENCE AGENCY

Google Ads that report to you, not the algorithm.

Most ads management runs on faith: you approve a budget, an agency spends it, and a report shows clicks that never connect to a booked job. We run Google and Meta as one managed operation on Performance Max, with your ad spend and our fee always two separate, visible numbers.

Your budget goes straight to Google and Meta. We never take a cut of ad spend.
THE PROBLEM

Ads on faith, not on proof.

You approve a budget, an agency spends it, and a month later a report lands showing impressions and clicks that never connect to a booked job. You cannot tell which searches turned into phone calls, or whether the ad spend or the agency fee is the part that grew. That gap is the whole problem, and it is the part this service was built to close.

Your budget goes straight to Google and Meta, and we never take a cut of what you spend. Our fee is separate and always visible, because you cannot hold a campaign accountable to money you are not allowed to see.

WHAT'S INCLUDED

More than a live campaign.

Performance Max places your ads across Google Search, Maps, Display, YouTube, Gmail, and Discover from one campaign. From the Silver tier up, we run Meta alongside it. The work behind that sits in a few places.

Account build & structure

Set up before a dollar goes out.

Conversion tracking, asset groups, audience signals, and location targeting, all built before a dollar goes out.

Budget management

Paced to what the account can absorb.

Your spend, paid directly to Google and Meta, paced against what the account can actually absorb.

Creative & copy

Refreshed on the data.

Headlines, descriptions, and image or video assets refreshed as the data shows what earns clicks.

GEO tracking

Clicks tied to walk-ins.

Once the account has run long enough, we tie ad performance to foot traffic, so you see the walk-ins a campaign produced, not only the clicks.

Reporting you can read

Reported against both costs.

Calls, directions, form fills, and store visits, reported against both the ad spend and the fee so the math is never hidden.

WHAT GOOD LOOKS LIKE

Optimize for the actions that pay your rent.

Weak accounts optimize for the metrics that flatter a report. Good ones optimize for the actions that pay your rent. Conversion tracking gets built first, not bolted on later, so the algorithm learns from real leads instead of raw traffic. Clean asset groups and negative signals keep Performance Max from burning your budget on searches that were never going to buy.

The destination matters just as much. If your Google Business Profile shows the wrong hours or a competitor has overwritten your address, the click you paid for lands on bad information and dies there. That is why paid ads pair with local listings: the ad earns the visit, and the listing makes sure the visit survives contact. In data reported by Search Engine Land, 63% of consumers are less likely to engage with a business whose listing has incorrect information. You can win the auction and still lose the customer at the last step.

Tracking firstClean asset groupsNegative signalsAccurate destination
HOW IT WORKS

Same process, any budget.

We start with a strategy call to map your service area and margins and pin down the actions worth paying for, before we quote anything. We build tracking, campaign structure, and targeting, then connect the account to your listings so ads point at accurate information. Campaigns launch and learn, spending through a learning phase in the first few weeks while the system finds your buyers. We optimize, cutting what wastes budget and feeding more into what converts, then refresh creative on a schedule. Finally we attribute: once GEO tracking has gathered enough data, spend ties to foot traffic and reporting moves from clicks to customers.

Set realistic expectations. The first few weeks are a ramp while the system gathers volume, and a dependable read on foot traffic arrives later. Anyone promising a flood of leads in the first week is selling the report, not the result.

Strategy callBuildLaunch & learnOptimizeAttribute
WHO IT'S FOR

About how you make money, not your industry.

This is a horizontal service, so the fit is about how you make money. It works for local service businesses that live on calls and bookings, from home services to dental clinics; multi-location operators who need spend and reporting handled per location without losing the overall picture; retailers and practices where an online search ends in a physical visit, which is where GEO tracking earns its place; and owners who want the math and are done with agencies that blur the fee into the spend.

It is not a fit if you cannot commit the minimum ad spend, or if you want a set-and-forget account with nobody watching it. If you want specifics for your field, we break it down by industry, and if you are weighing paid against organic, talk it through with SEO and social before you commit.

Local serviceMulti-locationRetail & practicesOwners who want the math
FAQ

Common questions.

What owners ask before they hand us a budget.

Q.011 How much does Google Ads management cost? +

We split the cost and never blend it. Your ad spend starts at a minimum of $300 per month, paid directly to Google and Meta, and we take no cut of it. Our management fee starts from around $699 per month, paid to Skyfall, and scales with the account. Tiers run Bronze, Silver, Gold, and Platinum, set by your ad spend, with Meta management from the Silver tier. Many local businesses run this alongside SPECTRA local listings at $299 per month, which keeps your business information accurate on the platforms your ads send people to. Full pricing sits on the pricing page.

Q.022 How soon will I see results? +

The first few weeks are a learning phase while campaigns find your buyers. A dependable read on foot traffic and store visits arrives later, once GEO tracking has gathered enough data. Across 2,000+ businesses using the SPECTRA platform over 12 months, walk-ins rose 101% and calls rose 28% when ads point at accurate listings.

Q.033 Is this worth it for a small business? +

Yes, if you can commit the minimum monthly ad spend. The tier system starts at Bronze for exactly this reason, so a single-location business runs the same disciplined account a multi-location brand gets.

Q.044 Do you manage Meta ads as well as Google? +

Yes, from the Silver tier up. Google through Performance Max is the base, and Meta runs alongside it so you reach the same buyers on Facebook and Instagram.

Q.055 Do you take a cut of my ad budget? +

No. Your spend goes straight to Google and Meta, and you keep control of it. Skyfall is paid only through the management fee, which is why we always show both numbers separately.

Q.066 What if my ads point to the wrong information? +

We connect campaigns to your listings before launch. If your hours or address are wrong on Google, a paid click lands on a dead end, and that is the fastest way to burn a budget.

BOOK A CALL

Every account starts with a conversation.

Bring your numbers and your service area, and we will tell you what your budget can realistically do before you spend a dollar.